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might have felt unprepared and bereft on becoming the head of
the company, but he mapped out a strategy that has helped the
firm develop into a major international player in the pet care
industry.
Cardinal Laboratories Inc. was established in 1948 in Los Angeles, California. Today it has a 33,000 square foot manufacturing plant, a brand-new state-of-the-art 38,000 square foot distribution center, and two additional warehouses (30,000 square feet and 10,000 square feet), as well as a large yard and office building adjacent to the manufacturing facility.
Cardinal Laboratories had somewhere between eight and ten employees when De Vos joined the company, following stints at several other firms, including the Bank of America.
He started with some advice he'd gotten from Sica, who once told him that "We never make a mistake until it goes out the door." That emphasis on quality control and having systems in place to catch mistakes before they're shipped out is still the foundation of Cardinal's relationship with its customers. Chief among those customers, particularly in the early days of the company, were the groomers. They relied on Cardinal to provide the products they needed and quality they could depend on. De Vos has never forgotten the support he received from those groomers, which is why the company sponsors the Cardinal Crystal Grooming Achievement Awards, presented each year at Intergroom, the largest international dog grooming show in the world. It's also one of the reasons De Vos is so active in industry trade associations. He's a two-time President of WWPSA. He wants to give back something to the people who helped him out when he needed it. He believes that service to the customers is paramount, "Even if they (customers) order today and need it shipped today, which would be considered above and beyond the normal routine, we do our best to help them out. That's the only way we can all survive today -helping each other out."
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